I am Robbert Schep. I create collective tech. I started this project in my head 15 years ago, when studying Digital Culture at Utrecht University. In the years that followed, I tried two startups and drowned in shareholders and lawyers quickly enough. I learned my lessons and developed a different method that suited my vision for technology creation better: the Smartup model.
Now I started the first experiment to test this method. In this experiment we are exploring a new way to built technology collaboratively. It proposes a predefined process that should lead to better digital technologies that help communities solve complex natural and cultural issues they are facing. Smartup Zero is the first Smartup. It owns, creates and governs the Onlive technology. You can help me validate, design, produce and organize it.
Since I am inviting you to join an experiment in technology design. the least I can do is tell you why it’s so important to me.
Read more and/or watch my videos where I try to do the same.
I refuse to dedicate my time and energy to a system that steadfastly fails to change course, even as our ‘cruise ship’ approaches an ‘iceberg’. Instead, for the past ten years, I’ve steadfastly worked on designing an technology that can empower us to steer our own course correction and enhance our chances of survival as a species.
This is my protest—a venture into an alternate reality that is within reach. I’ve conducted research, prototyping and fund raising activities into this new frontier. I embarked on expeditions with small crews and created a solid fundament to depart from. Now we know how to get there, we require a much larger crew to go there.
We must forge ahead collectively, paving the way through this uncharted territory that is complex and rugged. We need bright, brave, and courageous people to get aboard our Smartups. Together, we can demonstrate to the world how to construct state-of-the-art, game-changing technology from the ground up.
Join me in the world’s first Smartup: Onlive. If you resonate with our vision and support what and how we are building here, consider to join this experiment.
Are you with me?
Without the drama this is my trail:
When I booted up company RSNMC I designed concepts on how smartphones could enhance live music experiences without using the Internet, such as concerts and fashion shows:
2013 – 2016 Audio watermarking applications → Groovidi (RSNMC)
2016-2017 Bluetooth Beacon applications → Vidimoda (RSNMC)
I realized that I wasn’t suited to sustain these intriguing yet gimmicky technologies as a business. Accepting my losses, I assessed what remained. On one hand, this realization confirmed that I wasn’t cut out for entrepreneurship and shouldn’t attempt it again when taking a third opportunity. On the other hand, I demonstrated through design, prototyping, and deployment that our phones can assume different roles in our lives than the roles they play now. They could serve the group instead of the individual. This idea evolved in the Onlive concept. This concept took shape through a process of thorough research, prototyping and experimentation.
2018-2019 Onlive – Contextual description language of group formations → Context engine (TNO/RSNMC) –> report is attached as Onlive report
2019-2020 Technology governance research → Smartup Zero experiment (RSNMC) –> whitepaper/essay is attached as Smartup Zero – a blueprint for disruption
2020-2022 UX prototype research → ONLIVE prototype/proof of concept (RSNMC and Erasmus +)
2023-2024 Onlive-mesh protocol design paper → Graduation Assignment Jeroen van Wijck (RSNMC and Hanze Hogeschool)
Now it’s time to stop researching and start building. I hope together with you.