Smartup Zero

The experiment

You can join Smartup Zero now and help become Onlive the best version it can become. If you do, than you should be aware you are becoming part of an experiment.

A Smartup is a company for a world where we all get a chance to be part of a solution. It’s creating and maintaining sustainable solutions that help us fight to protect our planet. Smartup Zero is the world’s first Smartup and lays the groundwork for many more Smartups to come.

Smartup Definition

In a Smartup we can own, create and govern our technologies and operate completely autonomously, independently and be self-sustained. It creates and markets, like any other company, a product or service, while providing jobs for people. However, a Smartup is run as a democratic society where people decide together what we make, how we make it and, above all, why we should make it.

What makes a Smartup Smart?

It's a democracy!

A Smartup is like a society. People own, create and govern the technology together. The people of a Smartup can work, vote and perform oversight.

It's collective IQ driven!

The solution is created and sustained in an environment where groups of people are using their collective IQ (combined IQ) to create the solutions

It's science based!

It creates a solution for a problem our scientific community proves to be a problem for the health of our nature.

The three pillars of a Smartup

Collective Ownwership

We are used to the idea that technology is owned by founders and shareholders. Usually, the amount of ownership is based on the amount of financial risk the founders and shareholders took in the early days of the company.  A Smartup has a completely different approach to ownership. It spreads out ownership equally among the people who are building and governing the idea together. Ownership is given to those who want to contribute to the idea, not to those who want to invest in it. In doing so, it completely changes the nature of ownership. It becomes less about profits and more about responsibility.

Collective Craftmanship

A  Smartup is a company where people need to work on a product or service. There is a lot of work that needs to be done. The organizational structure is designed to stimulate owners to become workers. One key element to enforce that is the very simple and clear rule that the only way to earn money in a Smartup is to become a member of the workplace.  If you are a member of the workplace you can make efforts to solve tasks. You are paid when you are working on tasks.

To fund this method of collective craftsmanship all money being raised in the crowdfunding rounds is immediately available for the workplace to perform all the crucial work that needs to be done to become that marketable and sustainable product that the world needs and wants.


Collective Governorship

All have the right and obligation to govern. Governance in a Smartup translates best to being a caretaker. It appeals to the responsibility you have as a Smartup owner.


There are the two basic principles through which we govern: deliberation and oversight. Deliberation is a process of informed discussions leading to decision making, often through voting. Performing oversight is through the transparency structre that is implemented in every level of a Smartup.

To be able to deliberate and perform oversight, you need to be informed, engaged and critical on what is going on inside a Smartup.

The 4 phases of creation

Like any other startup, it starts with an idea that has a certain shape. Most often a visualization and theorization of why and what the idea comprehends. This is the Official Smartup Business Plan (OSBP). It can be as simple as a powerpoint presentation or a one-pager and can be as evolved as a prototype or Proof of Concept. The product will be ready to market if it successfully goes through the 4 phases of creation. The phases are Validation, Design, Production, and Organization. Every layer has clear deliverables and thresholds that enable the next layer. The final ‘Go’ to go to the next layer always takes place with a vote in the General Forum. There has to be a majority that approves the ‘Go’.


You are presenting your case on a crowdfunding website and raise money by selling co-ownership in the Smartup. Your co-owners get organized in teams to show that they are ready to build and govern the solution together.


You are designing the solution through a structured process of creative, democratic and scientific deliberation among co-owners.


You are developing the solution through a structured process of creative, democratic and scientific deliberation.


You launch the solution through a structured process of marketing, democratic and scientific deliberation

Smartup Zero modus operandi

Obviously, we need a platform that allows us to work together in a structured fashion. We don’t have to invent the wheel for that. We can use existing platforms for collaboration:


Slack is our Smartup Zero home. Here we can own, work and govern.

Google Drive

Google Drive keeps all our files together and allows us to collaborate on them.


With Trello we create an overview over all activities in Smartup Zero


On Gitlab we keep our code.

Become an owner

Join the first Smartup in the world!

Your membership fee is required one time. Your money will become part of the Smartup Zero Workplace budget. Together with the money of other Smartup Zero members and of generous sponsors we have a budget to work on the challenging tasks.


earn your ownership

  • Find sponsors
  • Find experts
  • Spread the word



  • Ownership
  • Perform oversight
  • Deliberate
  • Vote



  • Ownership
  • Perform oversight
  • Deliberate
  • Vote
  • Workplace acces